10 impressive event industry stats and what they mean for event planners in 2019

1.
Statistics:

Event software helps businesses save on average 223 hours per year.

(source)

What’s behind the numbers:
Time is money, right? Well, it turns out that by investing in event management software, you will indeed save a lot of money. But how exactly? The truth is that you can increase the productivity of the team and save time and money at each stage of the process – from the creation of the initial plan to the post-event evaluation. Some of our customers shared with us that they’ve managed to increase their efficiency by up to 30%!

 

2.

Statistics:

86% of event marketers believe that technology can have a significant positive impact on the success of their events.

(source)

What’s behind the numbers:
We talk to event professionals daily, and their feedback on event management software is more than positive. Therefore, we are not surprised at all by the results of this survey. An all-in-one event software solution can help you at every stage of event planning – with it you can optimize processes, improve the engagement, delight attendees, save time and money, and much more.

 

3.
Statistics:

In 2018, only 9% of event software adopters were using all-in-one tools. Now, over 36% prefer them over multiple solutions.

(source)

What’s behind the numbers:
In the early days of event management software, event professionals preferred using different software for different purposes. It made sense at that moment because some companies did specialize only in ticketing, while others were good at project workflow management or building mobile event apps. However, this has many downsides – not only you have to pay more, using different providers, but very often the various software solutions don’t work well together. The biggest hurdle from a practical point of view is that event managers cannot make use of all the data that is gathered if there isn’t one unified database.

All-in-one solutions are undoubtedly the future of event management software. But, of course, they differ too. This is why we advise you to request a demo before you decide which event software company to choose as a partner. The main modules that you should look for are Project Workflow Management, Event Management, and Mobile Event Apps (all available in Meetingbox).

 

4.
Statistics:

Event planners prefer operational excellence over gimmicks. The event management software categories that saw the most significant gains in 2019 are Project management tools (+24%), Check-in apps (+18%), Team communication tools (+13%).

(source)

What’s behind the numbers:
Event software isn’t something fancy. You don’t buy it to show off. Of course, you can (and you will) impress attendees, but design alone is not enough. Event professionals invest in software to automate monotonous tasks, to improve team communication, to make events more interactive, to improve attendee satisfaction and to collect useful data for post-event analysis. Our recommendation for you here is to go into detail before purchasing. Which are the specific features of the software? How exactly do they work? Could they be adapted to your needs? Does the company offer 24/7 support? These are just some of the questions that you need to get answered before purchasing a particular event management software.

 

5.
Statistics:

The number of event websites expands each year with up to 52%, while the number of mobile apps created has more than doubled since 2017.

(source)

What’s behind the numbers:
In 2019, having an event website is a must. In fact, most attendees expect from an event to have a mobile app too. The good news for event planners and managers – this doesn’t have to cost you a fortune anymore. Some all-in-one software solutions make building an event website and even a mobile event app a child’s play. For example, with Meetingbox you can prepare beautiful websites and mobile event apps, tailored to your needs, in just a few hours thanks to the stylish templates and the easy to use drag-and-drop online editor. What’s even more impressive is that no coding or design skills are required.

 

6.
Statistics:

The average return of investment (ROI) for events is 25-34%.

(source)

What’s behind the numbers:
Most events, excluding the internal ones, have to bring in money. And, as this survey shows, if done right, events could be extremely profitable. However, you cannot tell how successful your event is if you cannot precisely measure all costs and incomes. An all-in-one event management software could be useful here too if it has modules, allowing you to sell tickets, track expenses, and make detailed reports.

 

7.
Statistics:

With 82%, networking is the main reason for people to attend corporate events.

(source)

What’s behind the numbers:
Of course, there are many reasons to visit a corporate event – to learn the latest trends in your industry, to get inspired, to see and hear what the brightest minds in your field have to say, etc. However, networking has always been at the top of this list. Modern technologies make connecting with people from around the world easy and extremely accessible, but they cannot replace the face-to-face interaction that events offer. On the other hand, technology can broaden the networking possibilities on-site – modern mobile event apps have innovative matchmaking features and provide additional options for communication one-to-one.

 

8.
Statistics:

The meetings and events industry is growing at a steady 8% rate.

(source)

What’s behind the numbers:
Many surveys show that event professionals love their jobs. Despite all the things that could go wrong (and do go wrong), and the high levels of stress. Because almost always there is a rewarding happy ending. Event planners and managers can see the impact of their efforts and enjoy the results of successful events.

The constant growth of the industry means that new people will enter the event business. But at the same time, all event professionals have exponentially more work to do. To avoid even higher stress levels, they have no other option but to turn to event software. Which is actually a good thing, because the right event software solution can help you increase your efficiency by up to 30%.

 

9.
Statistics:

79% of event planners want an event app that is quick and easy to set up. They also expect it to work offline (67%) and to have engagement features such as live polling and Q&A (62%).

(source)

What’s behind the numbers:
Making a mobile event app is not what it used to be – you don’t need to hire developers, designers, and someone to import and edit your content. And most importantly – you don’t have to break the bank anymore if you want a beautiful and up-to-date app. With Meetingbox you can easily set up your mobile event app by yourself and take advantage of more than 50 exciting features that are included in the event package. Besides standard features like Schedule, Speakers, and Floorplan, all Meetingbox apps have great interactive features, including Live Polling, Activity Feed, Push Notifications, Chat, and many more, where the essential ones also work offline.

 

10.
Statistics:

59.9% of event planners say that technology gives them more time for strategic thinking.

(source)

What’s behind the numbers:
Event planning is amongst the most creative jobs today. Event professionals have to constantly come up with unique concepts and find solutions to unexpected problems 24/7. At the same time, they have to deal with ticketing, financial issues, coordination of team members, and many other exhausting tasks that could easily be automated, allowing event professionals to spend more time strategizing and being creative. It comes as no surprise that planners who have already used some type of event management software cannot imagine organizing events the old fashioned way.

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