It is 2019. And this means that through your phone you can now not only search for an event nearby but also check for its schedule, register, choose seats, buy tickets and share your experience live on social media.
As technology is changing with the speed of light these days, by the end of the year the possibilities might be even more spectacular.
But what does all this mean for event managers today?
Customers adopt very fast new technology that is making their life easier and more convenient. Event managers must do the same and be up-to-date with the latest trends in order not to disappoint their attendees.
Studies reveal that technology adoption in event management is capable of increasing attendance by 20% and productivity by 27% and decreasing costs to at most 30%!
Speed, utility and engagement are the three main pillars that will determine the course of evolution of event technology in 2019.
Let’s not waste any more time and look at the top 2019 trends:
Think of the 4G LTE speed. And now multiply it by 1000. Well, this is what is coming to smartphones with the 5G technology being introduced!
It is not an event management innovation per se, but the implications it could bring in event space is what brings it to the top of our list. 5G is not just limited to improving connectivity speeds. With increasing implementation and relevance for augmented reality and virtual experiences, this technology will be the threshold for the biggest paradigm shift yet in event technology and automation.
2. Event diagramming
With the increasing complexity of experiences, the necessity to map out these experiences increases as well. With tools like drag and drop diagramming, 3D walkthroughs and seating software, planners and venues can map out experiences in detail. It saves the planners valuable time and provides clearer communication within the whole event crew. With cloud-based capabilities, these tools provide customizable and collaborative solutions for the entire team that could be key in exploring collective intelligence capabilities.
3. Projection mapping
With projection mapping, you can create an augmented reality experience by turning existing walls and structures into 3D interactive displays. This tool allows event planners to incorporate transformational design elements into any space they seem fit. Projection mapping proves to be a cost-efficient and effective way to create optical illusions in nearly every location.
This technology gives you the chance to make something spectacular that will guarantee you a ton of free publicity on social media.
4. Beacon technology
A similar tool to the already existing Radio frequency ID (RFID), Beacon technology discreetly tracks attendee behavior and preferences, which can be used as an engagement tool to create personalized experiences for attendees and provides event insights for event planners. Wondering how it works: Beacon devices equipped with Bluetooth low-energy signals can broadcast data to any mobile phone that supports Bluetooth connectivity.
5. Virtual and Augmented Reality
This amazing technology is a real game-changer that could turn upside down the way we discuss, attend and interact at an event.
Event planners who adopt it earlier will be the ones creating memorable events that people talk about with their friends and colleagues.
VR and AR technology gives you the opportunity to create a unique experience for the attendees.
6. Facial recognition
This feature will be a great benefit for planners from a security perspective. With increasing reports of security breaches at major events, people take this issue seriously.
And it’s not just facial recognition. The capabilities also expand over to biometrics like fingerprint scanning for multiple step verification purposes.
Although still in the stage of development, the technology has the potential to incorporate security into personalization by linking images to a person’s social media name, handle or profile.
7. Wearable technology
A report suggests that the worldwide wearable tech market is increasing by many folds with 149.5 million shipments expected in 2021. These smart gadgets are not here only to help you track your fitness exercises. They could be used for gathering real-time data that can help event planners enhance the experience and security of their attendees.
8. Event automation tools
As the name suggests, these tools help in automation and hence optimize the steps involved in event planning by increasing the efficiency by up to 30%.
As mobile technology remains a dominant trend – so will the event apps. For planners, this means being in touch with the attendees 24×7. Such apps provide all the information concerning an event such as schedule, speakers, registration, networking, and support. There are also apps integrated with chatbots that offer a higher level of support to the organizational team. Of course, it is most convenient to choose a one-stop shop solution for event planners such as Meetingbox. This unique platform combines project management, event management, and mobile apps in a single smoothly running system.
9. Data Security
It is one very crucial aspect that needs to be handled by the event planner. Cybersecurity data breach is a scaring reality nowadays. And therefore, the question “Is the event organizer doing enough to protect the data collected from guests?” is more important than ever. Planners should take this issue seriously.
Secured integration of cloud-based solutions, APIs and applications should work in sync.